The Vietnam online food delivery market size reached USD 968.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,221.4 Million by 2033, exhibiting a growth rate (CAGR) of 13.58% during 2025-2033.
The online food delivery market in Vietnam, which is considered one of the most successful start-ups in the country, has been growing significantly over the past few years. This is driven by changing consumer preferences due to technological advances and urbanization. The rapid pace of life among city dwellers as in Hanoi and Ho Chi Minh City and the tributary of the sense of convenience in dining have facilitated the growth of the so-called “grab-and-go” business. The lightening feet of the customers are increasingly quickening in the facae of an ever-busy timetable. Logically, this development contributes to the need for online food delivery platforms to become an inevitable part of everyday life.
The integration of social networks with smartphone systems and so making these platforms more interactive and consumer-friendly has also caused a surge in orders. During the outbreak of the crisis and to cope with the epidemics, besides the reasons mentioned above, people started to avoid dining out and resorted food delivery services. The digital wave washed the entire society anew. It not only broadened the clientele but also forced restaurants to introduce online solutions as a means of staying in the game, from tiny neighbourhood places to the most expensive ones.
Vietnam Online Food Delivery Market Scope and Growth Analysis:
Another main pattern in Vietnam’s online food delivery business is the fast development of the emphasis on quality, diversity, and sustainability. Customers are expressing more and more the wish to eat healthily, they are turning to products made from organic ingredients, and food sold in eco packaging. Niche businesses have appeared and special platforms have developed that serve different dietary needs, such as vegan, gluten-free, or low-calorie meals. Technology, like artificial intelligence algorithm-based recommendations, real-time tracking, and seamless payment options, are also on the rise and they are the things that have increased the easiness of using the user experience and fostered customer loyalty. Also, the delivery platforms restaurants cooperation has shifted toward a strategic, with exclusive deals, loyalty programs, personalized promotions, being the top priority.
Besides, the market is buoyant because there are now rapidly growing cloud kitchens or ghost kitchens and they only operate for delivery and their role of reducing overhead costs, which brings the opportunity to experiment a lot with menus. In the background of this, fierce competition, the players are very much aggressive in putting their investments on marketing, customer service, and logistics, hence the market could still make some differences and always stay ahead of the market in terms of innovation. What these indicators indicate is the increased level of sophistication of the delivery system in Vietnam which sends it to the moon in terms of its development in the coming years.
Vietnam Online Food Delivery Market Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the Vietnam online food delivery market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
Breakup by Order Method:
Mobile Application
Website
Breakup by Cuisine:
Vietnamese Cuisine
Western Cuisine
Italian Cuisine
South Asian Cuisine
Others
Breakup by Region:
Southern Vietnam
Northern Vietnam
Central Vietnam
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the Vietnam online food delivery industry.
Other Key Points Covered in the Report:
COVID-19 Impact on the Market
Porter's Five Forces Analysis
Strategic Recommendations
Market Dynamics
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Top Winning Strategies
Recent Industry News
Key Technological Trends & Development
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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